Business Networking Groups

Networking for Small Businesses in Raleigh and the Triangle Small businesses definitely have had their challenges over the last year. This has required a lot of creativity and hard work from business owners and they should definitely be given a lot of credit. While the way many conduct business has …

Digital Marketing Trends Agencies Should be Aware of in 2021

It is impossible to discuss marketing trends that are occurring right now without referring to Covid. This one event has had more impact on our industry than any other in the last twenty years. It has been transformational and without putting to fine a point on it, it has changed …

You Cannot Rely on Your Marketing Strategy to be One-Dimensional

Lessons Learned From Facebook Marketing If your entire marketing plan is dependent upon one way of being able to deliver leads to drive sales, sell product, whatever the case may be then you are holding your business hostage to other platforms. Years ago Facebook allowed business pages to show up …

If Your SEO Team is Talking about Analytics and Never Discusses Search Console, You May Have an Issue

Everyone has heard of Google Analytics. It is one of the best free online tools available. You add it to your site, and track the traffic to your pages. Now one of the lesser know free tools from Google is Search Console (formerly known as Webmaster Tools). When digital marketers …

What is a Backlink

Most ranking factors fall into two categories for Search Engine Optimization; Content and Backlinks. Since search engines crawl every page on the web that they can discover, they found over the years it was useful to pick up other signals and information while they were categorizing this content. When a …

Digital Conference for Marketers and Business Owners Here in Raleigh

We’re proud to support the this year’s (12th!) Internet Summit, taking over the Raleigh Convention Center this November 12-14, 2019. Join us and 2200+ of your peers — and dig deep into the latest digital marketing trends and practices from leading brands. Discount Code: RTPSEO Here’s what’s in store for …

WHAT IS BLACK HAT SEO?

“Black hat SEO” is a phrase to describe various techniques used by webmasters in order to rank high in search engines that violate search engine guidelines. Each search engine have their own guidelines to help webmasters get their site included in search engine indexes. In order to get included a …