Learn search engine optimization
In this series of tutoring sessions, you will learn how to analyze your current rankings and develop a strategy that is custom to your business. Together, we will walk through the process of conducting keyword research, utilize online SEO tools, create content for your website and go through easy link building exercises.
Depending upon your experience level, we will go though a general understanding of how SEO works and the tactics for achieving results. Your sessions may or may not include learning the following.
Understanding how SEO works
Google search results are built on the premise of giving the consumer the most relevant results for any given query. In determining which pages meet this standard, they put a premium on quality of content and seek out signals to confirm their criteria. Too rank for any given set of keywords, you need to know what people are searching for relating to your product or service and provide the best answers possible.
Search Engine Optimization Is Far Less Complicated Than Most People Think
This requires well written and researched pages with plenty of information for the visitors. In doing so, the search engines will continue to see your pages as trusted resource for their audience.
Strategy includes researching your online competitors and develop a plan to build out the content on your website including written articles, images, video, white papers, PDF’s, online tools and much more. We will also research opportunities for creating backlinks that help to build your online authority that send trust signals to the search engine algorithms to improve rankings and help your website rank for more terms.
We will conduct technical audits so that your website meets the standards set by Google to ensure your core web vitals are performing well and that your website is not at a disadvantage to your competitors.
Out of the hundreds of signals and information that the search engines process in their algorithms, most all of SEO comes down to three main categories. Technical, Content & Backlinks.
Why do companies have different ways of doing SEO?
People lead with their strengths. If you have a team that are better at writing rather than PR, you will tend to see them lean towards content as the center of their strategy. If they have a development background, like web design, they might focus more on technical aspects. The only wrong way to do SEO is when it gets no results.
Google and a multitude of online publications have provided best practices and research on effective tactics for finding success. But it really comes down to understanding your industry and how competitive the online landscape is for your business that helps to determine the best plan of action for your marketing.
Is SEO still worth the effort for small business?
Having worked with hundreds of businesses over the last ten years I have learned that, statistically speaking, if you want more people to learn about your company, then it is hard to beat SEO for the cost. People who conduct searches are often high quality visitors to your website. This is different than running ads on social media or other marketing channels whose targeting is based on demographics rather than intent.
When you also compare SEO to PPC, you find that a far higher percentage of people that click through results will select the organic links rather than the paid links. Some people use ad blockers, others just out of habit avoid paid listings but mostly it is because they are doing their research and have over the years not found paid ads that provide them what they are looking for.
That is not to say that paid ads do not have their place and are not effective, on the contrary. When someone is in immediate need or is ready to make that purchase, then PPC offers fantastic placement for these types of searches. what we call bottom of the sales funnel.
Organic search results usually runs the extent of the sales funnel from high intent to just starting to learn about a particular topic. That is why SEO is so important. You can rank for many more keywords within the entire buyers journey that just would not be economically as effective as paid ads would be.
For the investment, search engine optimization provides a broader range of keywords and phrases while having the advantage of not having to pay for each individual click, one month after the next.
What to expect from these courses
For the first two months, there will be a weekly video call of 60 minutes. each This allows us to go through all of the elements of SEO and start planning a strategy that matches your goals. After these four weeks, we will meet semi-monthly to review progress on assigned work, evaluate opportunities and create new tasks to be completed.
There will also be monthly trainings made available that include participants from other companies. These will be topics on some of the more advanced strategies of SEO that can help deepen your understanding of other tactics.
SEO tools you will learn to use
Google Search Console
Google My Business Listings
Answer the Public
Social Media Business Profiles
This is hands-on experience that you will receive. Logging in, setting up projects and going through a step by step process that will educate you to go from beginner to intermediate digital marketers in no time.
These meetings will be provided via video meetings through Zoom. We can share screens and these meetings will be completely interactive.
This isn’t a webinar where you get a PowerPoint presentation and join to go over a generic strategy and are joined by people from other companies and industries. This is meant to teach you how to do SEO for your own business and learn from an expert with over 12 years in the industry has developed strategies for hundreds of businesses.
Let’s get on a call to talk about your goals and see if this program is right for your you.