Course on search engine optimization
In this series of interactive workshops, you will learn how to analyze your current rankings and develop a strategy that is custom to your business. Everyone will be shown how to do their own keyword research, utilize online SEO tools, create content for the website and go through easy link building exercises.
Together we will set up Google Search Console, Analytics, and create online dashboards for tracking and monitoring progress. Over time you will feel more comfortable analyzing your results and how to continually look for new opportunities and ways to win against your competitors in Google search results.
Search engine optimization is a combination of quality content, authoritative backlinks and confirming that your website is technically sound. Each of these elements will be completely explained while being provided examples of each so you can learn while doing.
Here is what this training can do for your business:
You as a business owner will get a better understanding of how Search Engine Optimization works and allow you to better manage your marketing team.
Your employs will become more proficient as SEO professionals and become stronger contributors to your organization.
Your business will benefit from having a well developed strategy that is put into action which is custom created and highly targeted.
How the course is structured
Week 1 – Reviewing your current state of SEO
- Google Search Console
- Third party SEO tools
- Analyzing the reports
Week 2 – Researching your competitors and comparing to your online presence
- What pages are driving organic traffic
- What websites are linking to theirs
- Available opportunities
Week 3 – Create a Strategy
- Keyword research and mapping
- Content Marketing
Week 4 – Technical audit and on page improvements
- Core Webs Vitals
- Overall organization of website
- Page Improvements
Week 5 – Track progress and execute strategy
- Continue assignments of work to be done
- Create dashboards and reporting mechanisms
Months 3 to 6 – Find opportunities and prioritize next activities
Months 9 & 12 – Quarterly Business Reviews of Your SEO
What to expect from these courses
For the first month, there will be a weekly video call of 90 minutes. This allows us to go through all of the elements of SEO and start planning a strategy that matches your business goals. After these four weeks, we will meet monthly to review progress on assigned work, evaluate opportunities and create new tasks to be completed.
There will also be monthly trainings made available that include participants from other companies. These will be topics on some of the more advanced strategies of SEO that can help deepen your understanding of other tactics.
In between these sessions, you can ask questions via email or even request a short one on one session to help troubleshoot a task you are trying to complete.
There will also be a private Slack group that will allow you and other members to ask questions and even collaborate with each other if you’d like.
At the end of this course, you will have a marketing team that is able to execute on the marketing plan and will continue learning and improving and now has the experience from working on your actual projects.
SEO tools you will learn to use
Google Search Console
Google My Business Listings
Answer the Public
Social Media Business Profiles
This is hands-on experience that your team members will receive. Logging in, setting up projects and going through a step by step process that will educate your employees to go from beginner to intermediate digital marketers in no time.
There are no set dates because these training’s are for your team and scheduled around your availability. We can even set up these online courses for a Saturday.
These trainings will be provided via video meetings through Zoom. We can share screens and these meetings will be completely interactive.
All intellectual property including the recordings belong to the business owner and can be used to share with new hires or as a refresher for your team.
This isn’t a webinar where you get a PowerPoint presentation and join to go over a generic strategy and are joined by people from other companies and industries. This is meant to teach you how to do SEO for your own business and learn from an expert with over 12 years in the industry has developed strategies for hundreds of businesses.
One Year SEO Workshop Pricing
Let’s get on a call to do a quick audit of your website together, talk about your goals and see if this program is right for your business.