Setting up your GMB Listing is the Key To Ranking for Local SEO
To get started you need a Gmail account. Google My Business (GMB) is one of the easiest and fastest ways to tell Google the name of your business and ultimately about your website. This profile is free from Google and gives you the opportunity to tell the search engine a lot about your company. If filled out properly, it informs them about the physical location of your business, your industry, what you specialize in and most importantly your website. Think of it as an introduction.
Your profile is also used in the maps which ultimately will land you within the local three pack of results that show when Google sees that the intent of someone’s search warrants a list of businesses. Remember, search engine optimization isn’t just based upon your website.
We will update your Google listing to the best of our ability and upload photos as well. We want this profile to have plenty of info regarding your company. What most people do not realize is that since it lands on the SERP’s, it can be optimized. By the way, a (SERP) is the acronym for a Search Engine Results Page.
Before we move on, know that we are not dismissive of Bing! and Yahoo. They too have their own Profiles and it is a very good idea to set these up as well. Google, Bing! and Yahoo look at each others profiles to match them up and confirm that your name address and phone number are the same on each. This instills more confidence in their own profiles, and is a strong way to further optimize your online presence. Besides, even though they have a far lower percentage of searches on the web, people do use these search engines too.
Customer Reviews are a Strong Ranking Factor for Google My Business
In addition to citations, reviews are also a strong signal to Google that your profile is trusted. We cannot ask your clients for a great review, but we can encourage them to leave one. It is when you try to sway customers to leave a positive comment or five star rating that it goes against these same guidelines. Don’t ask me how, but they often find out and will delete them at will.
We will engage these reviews, respond even if it is a bad one, and you will see that you are rewarded over time. That star rating becomes more valuable in the more competitive local areas.
Want to learn more about how our company can help your business rank better in local search for Raleigh? Contact us.