Anchor Text and How It Can Impact Your Rankings

  • Is it an authoritative page that is linking to yours?
  • Is the content on that page topically similar to your page?

What is Anchor Text?

Anchor text is the actual words within the link itself. So, if the AKC website is linking to your website using anchor text like “dog food,” this is going to provide context for the search engine and can even help you rank for that term and other similar keywords.

I think you can see how possibly 10 other websites that talk about dogs and are linking to your dog food product page with anchor texts like “dog food,” “best dog food,” and “healthy food for your dog” could help search engines understand the focus of your page.

https://youtu.be/WQtJWZOLUaE

Now, if there is a link on their site that links to another page on their own website using the anchor text “click here,” it may provide other value for the link, like I mentioned before, but as for the anchor text, most pages are not trying to rank for the term “click here.”

So, while the link still provides SEO value, the anchor text could have been more relevant in providing the context and being better descriptive of the page it is linking to. To be clear, there’s nothing wrong with that anchor text – not all links are intended to have SEO value. “Click here” can be a great call to action and help users navigate the site better.

The Role of Alt Text in Image Links

Improving Your Anchor Text