How Bots Crawl, and How AEO Differs from SEO
How crawling works, what AI crawlers do differently, and what it means for your search program.
AI search and SEO for enterprise marketing teams
From prompt to performance
The rules of search marketing are being rewritten, and so is the advice online. Not all of it is good.
This is a resource for enterprise marketing managers and their teams, the people responsible for SEO programs, content strategy, and figuring out what AI actually means for how their brand gets found.
These are my takes on what is going on in the industry and what you should know. Just clear thinking on what's changing, what it means for your team, and what's worth your attention.
The three things worth paying attention to right now:
How search worksThe fundamentals that still decide who ranks.
Answer enginesHow AI answers are changing what gets found.
AI in your programWhere AI fits in a marketing program built for success.
Who Am I?
Recent articles
Is Raleigh Really an SEO Town?
A look at federal job data and LinkedIn titles across 56 large metros to see whether Raleigh really is an SEO town.
AI Automation Use Cases For Marketing
Ryan Law of Ahrefs listed 37 ways to use AI in marketing. This is my video recap of each one, posted on LinkedIn as I go.
Amazon Toy Catalog
A look at Amazon's 2026 holiday toy catalog and why a printed catalog still works as marketing.
Addressing the 3 Most Overlooked Issues in Ecommerce SEO for Product Pages
Three overlooked ecommerce SEO issues on product pages: search intent, duplicate content and content protection.
Competitor Analysis: What Search Already Knows About Your Market
Who your search competitors really are, what to look at, and why AI answers add a new list.
About this site
This is my personal blog. It's where I write down my own ideas and my thoughts on the industry, what I think is cool, and what I would recommend people in this field try out.
AI is changing so quickly that some of this will probably age badly, and I'll update it when it does. If something here sounds useful, test it on your own site before you rely on it.