From Prompt to Performance
The rules of search marketing are being rewritten… and so is the advice online. Not all of it is good.
This is a resource for enterprise marketing managers and their teams — the people responsible for SEO programs, content strategy, and figuring out what AI actually means for how their brand gets found.
These are my takes on what is going on in the industry and what you should know. Just clear thinking on what’s changing, what it means for your team, and what’s worth your attention.
The three things worth paying attention to right now: how search works, how answer engines are changing it, and how AI fits into a marketing program that’s built for success.
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