Digital Marketing Trends Agencies Should be Aware of in 2021

It is impossible to discuss marketing trends that are occurring right now without referring to Covid. This one event has had more impact on our industry than any other in the last twenty years. It has been transformational and without putting to fine a point on it, it has changed …

If Your SEO Team is Talking about Analytics and Never Discusses Search Console, You May Have an Issue

Everyone has heard of Google Analytics. It is one of the best free online tools available. You add it to your site, and track the traffic to your pages. Now one of the lesser know free tools from Google is Search Console (formerly known as Webmaster Tools). When digital marketers …

What is a Backlink

Most ranking factors fall into two categories for Search Engine Optimization; Content and Backlinks. Since search engines crawl every page on the web that they can discover, they found over the years it was useful to pick up other signals and information while they were categorizing this content. When a …

WHAT IS BLACK HAT SEO?

“Black hat SEO” is a phrase to describe various techniques used by webmasters in order to rank high in search engines that violate search engine guidelines. Each search engine have their own guidelines to help webmasters get their site included in search engine indexes. In order to get included a …