Could be a Signal – Vague Confirmations from Google

Client – “Can you guarantee me first page rankings on Google for my website?” Me – “No, no I can’t.” Yes, it is difficult being a salesperson in digital marketing. SEO is the toughest because I cannot, and should not promise…anything. I stand before a prospect and I can give all of the reasoning in the world, … Read more Could be a Signal – Vague Confirmations from Google

If Your SEO Team is Talking about Analytics and Never Discusses Search Console, You May Have an Issue

Everyone has heard of Google Analytics. It is one of the best free online tools available. You add it to your site, and track the traffic to your pages. Now one of the lesser know free tools from Google is Search Console (formerly known as Webmaster Tools). When digital marketers meet to discuss the status … Read more If Your SEO Team is Talking about Analytics and Never Discusses Search Console, You May Have an Issue

Categories SEO

Troubleshooting Website Ranking Issues

reasons website dropped traffic

When you launch a new website redesign launches, there can be all sorts of issues that occur for ranking and traffic. If thought through and well planned, these issues can usually be addressed ahead of time and perhaps even increase rankings when relaunched. But sometimes your website can suddenly experience drops for no apparent reason. … Read more Troubleshooting Website Ranking Issues

Google My Business Is One Of The Biggest Missed Opportunities For Local Businesses

It is free It provides you the opportunity to show up near the top of page 1 on Google in a competitive market Believe it or not, it does not even require your business have a website to show up Google attempted to create a social media platform years ago to try and compete with … Read more Google My Business Is One Of The Biggest Missed Opportunities For Local Businesses

Is Organic SEO Better than Paid Advertising?

Organic SEO (Search Engine Optimization) and Paid Search (Google Ads) are two different marketing efforts to produce the same goal: to have your website found in the SERP’s (search engine result pages). Deciding which one is better than the other really depends on the circumstance. Think of the two as boats. With Organic SEO, you … Read more Is Organic SEO Better than Paid Advertising?

What is a Backlink

Google states that most ranking factors fall into two categories for Search Engine Optimization; Content and Backlinks. Since search engines crawl every page on the web they can find, they found over the years it was useful to pick up other signals and information while they were categorizing this content. When a web page creates … Read more What is a Backlink