One of the terms thrown around a lot in SEO is anchor text. When you click on a link, it can take you to another page. The link itself is a signal that Google pays attention to. All of the links on the web form an interconnected map for Google’s algorithm. Now, I made that … Read more
Your website needs content – it’s as simple as that. I’m only going to focus on written content for the purposes of our discussion here. Five pages are just not enough to have an impact in search. Google has many facets to its algorithm, and one of them has to do with expertise. If your … Read more
Too many small businesses think that SEO is not worthwhile. You’ve probably typed lots of searches yourself and clicked on thousands of links to websites from companies of all sizes, from enterprise all the way down to one person, writing blog posts at their kitchen table. I talk about SEO a lot, and for this … Read more
Stop just giving away PDF’s – There is a better strategy If you’re currently uploading PDFs to your website, it’s time to reconsider this practice. While Google may index PDFs and display them in search results, there are several drawbacks to relying on them for SEO purposes. Limited Optimization: PDFs aren’t as easily optimized as … Read more
Understanding Google’s Evolution When people talk about toxic links, they are describing backlinks from other websites to pages on your website that have a negative effect on your rankings. In reality, this isn’t really a thing anymore and here is why. There was once a time when links were the ultimate currency of SEO. Every … Read more
Here is a free content idea tool The marketing community has had a favorite online tool called Answer The Public. While this is a paid service, they do provide a free use and that is the feature I would like to focus on here. Sales people who work for agencies do not always have easy … Read more
Serp robot is a quick and easy SEO tool for checking results If you are a salesperson in a digital agency, you don’t always have access to the multiple tools that your entire marketing team has. What I’d like to show you today is a free SERP checker. SERPROBOT provides a free tool that immediately … Read more
A quick case study on HARO reporter requests Each weekday, HARO publishes 3 emails with requests from journalists and content creators from numerous publications. For those of us that are looking to be sources for these reporters, we wait with anticipation for these editions (this is how they label them) that go out every morning, … Read more
Just what are they and how do they get used If there is one term that gets thrown around more than any other in marketing it is the term keyword. The improper usage in everyday discussion will often cause me to grit my teeth. I do not fault people who genuinely do not know what … Read more
It is impossible to discuss marketing trends that are occurring right now without referring to Covid. This one event has had more impact on our industry than any other in the last twenty years. It has been transformational and without putting to fine a point on it, it has changed the way businesses conduct marketing. … Read more
Over time you will find a need to remove a URL on your website from Google’s search results. It can be for any number of reasons. But most often times it is because you accidentally indexed content that belonged behind a paywall. Or maybe a website has been hacked and numerous, useless URL’s have been … Read more
Just like any industry trade, marketing departments and agencies need tools. Luckily there is a wide variety to choose from online. Some SEO professionals have paid tools and often aren’t even sure why. Over the years we try them and collect them and once in a while review the company credit card and try to … Read more
Improve Ranking of Bubble Pages How do I make them appear on the first page? All of that trouble and to be so close. Such is the life of an affiliate marketer. When a page is close to driving traffic from achieving the top results of organic rankings, it can be frustrating when it is … Read more
Setting up your GMB Listing is the Key To Ranking for Local SEO To get started you need a Gmail account. Google My Business (GMB) is one of the easiest and fastest ways to tell Google the name of your business and ultimately about your website. This profile is free from Google and gives you … Read more
SEO and 301 Redirects You have launched the new website and over the last few days traffic has taken a nosedive. Your analytics looks like a graph from the Dow Jones on a very bad day. The web design firm assures you this always happens with a new website and that it will recover better … Read more
How To Increase Authority For Your Website Since search engines cannot determine on their own what a useful or quality search result is, they rely heavily on factors in addition to the actual written content on pages. While they crawl every page on the web that they can discover, they also find it useful to … Read more
Can I learn SEO on my own? If you are starting out and want a job in marketing, or have a small business and need to have a better understanding of how search engines work, then you should know that hands on practice is the easiest way to learn SEO. With the continually changing state … Read more
Whether a company gains a new partner or feels the need to rebrand themselves, many businesses from time to time choose to change their name and/or the domain of their website. While updating your website, marketing materials, and even the sign on your building can often be top of mind, some details for digital marketing … Read more