Let your friends know how they can help For everyone who has ever started up their own company, one of the first things you do is tell everyone about your new business. Inevitably you will always hear the same reply from friend and family. “Let me know how I can …
If there is one term that gets thrown around more than any other in marketing it is the term keyword. The improper usage in everyday discussion will often cause me to grit my teeth. I do not fault people who genuinely do not know what they are, but I do …
It is impossible to discuss marketing trends that are occurring right now without referring to Covid. This one event has had more impact on our industry than any other in the last twenty years. It has been transformational and without putting to fine a point on it, it has changed …
Over time you will find a need to remove a URL on your website from Google’s search results. It can be for any number of reasons. But most often times it is because you accidentally indexed content that belonged behind a paywall. Or maybe a website has been hacked and …
Just like any industry trade, marketing departments and agencies need tools. Luckily there is a wide variety to choose from online. Some SEO professionals have paid tools and often aren’t even sure why. Over the years we try them and collect them and once in a while review the company …
Client – “Can you guarantee me first page rankings on Google for my website?” Me – “No, no I can’t.” Yes, it is difficult being a salesperson in digital marketing. SEO is the toughest because I cannot, and should not promise…anything. I stand before a prospect and I can give all of …
Everyone has heard of Google Analytics. It is one of the best free online tools available. You add it to your site, and track the traffic to your pages. Now one of the lesser know free tools from Google is Search Console (formerly known as Webmaster Tools). When digital marketers …
My Website Traffic Dropped When you launch a new website redesign launches, there can be all sorts of issues that occur for ranking and traffic. If thought through and well planned, these issues can usually be addressed ahead of time and perhaps even increase rankings when relaunched. But sometimes your …
How much does SEO cost? With organic search results, it really depends on how much value this type of traffic can bring to your business and how many different marketing channels you are investing in aside from SEO. Some businesses just do SEO while others run paid ads, social media, …
Setting up your GMB Listing is the Key To Ranking for Local SEO To get started you need a Gmail account. Google My Business (GMB) is one of the easiest and fastest ways to tell Google the name of your business and ultimately about your website. This profile is free …
SEO and 301 Redirects You have launched the new website and over the last few days traffic has taken a nosedive. Your analytics looks like a graph from the Dow Jones on a very bad day. The web design firm assures you this always happens with a new website and …
Agencies and internal marketing departments of companies have been managing brands in a similar manner since before the internet. Many digital marketers believe that since Google and other search engines came along, there is no need to market brands in the same way and all that it now takes is …
Pay Per Click Advertising vs Search Engine Optimization Organic SEO (Search Engine Optimization) and Paid Search (Google Ads) are two different marketing efforts to produce the same goal: to have your website found in the SERP’s (search engine result pages). Deciding which one is better than the other really depends …
Why do search engines care about backlinks? Most ranking factors fall into three categories for Search Engine Optimization; Content, Technical and Backlinks. Since search engines cannot determine on their own what a useful or quality search result is, they rely heavily on factors in addition to the actual written content …
Do You Own Your Website? It doesn’t happen often but once in a while, I will sit down to have a conversation with a potential client who would like to discuss the prospect of having us do their marketing. Within this discussion, the topic of hosting their website comes up. …
With the continually changing state of digital marketing, especially with the constantly evolving algorithms, you’ll likely find it difficult to find a college course that can teach you how to do SEO. Most online SEO courses can teach you some, but the best way to learn is to roll up …
Whether a company gains a new partner or feels the need to rebrand themselves, many businesses from time to time choose to change their name and/or the domain of their website. While updating your website, marketing materials, and even the sign on your building can often be top of mind, …
