Let’s into ecommerce SEO, specifically focusing on three often overlooked issues that can impact the ranking of your product pages. While product pages have the potential to rank for various search terms, understanding these common pitfalls can help you improve their visibility and effectiveness. 1. Understanding Intent One of the most overlooked issues in ecommerce … Read more
Get a Clear Picture of What Your Competitors Are Doing Online In the age of Google, understanding your competition and their SEO strategy is just as crucial as knowing your own audience. While many SEO agencies provide insights into your own website’s performance, gaining a comprehensive view of what your competitors are doing online can … Read more
Developing an SEO Strategy Having a robust SEO strategy is crucial for any business looking to thrive online. Whether you’re an experienced business owner or a marketing professional seeking to enhance your skills, understanding the intricacies of search engine optimization can be a game-changer. The Importance of a Personalized SEO Approach Every business is unique, … Read more
One of the terms thrown around a lot in SEO is anchor text. When you click on a link, it can take you to another page. The link itself is a signal that Google pays attention to. All of the links on the web form an interconnected map for Google’s algorithm. Now, I made that … Read more
Your website needs content – it’s as simple as that. I’m only going to focus on written content for the purposes of our discussion here. Five pages are just not enough to have an impact in search. Google has many facets to its algorithm, and one of them has to do with expertise. If your … Read more
Too many small businesses think that SEO is not worthwhile. You’ve probably typed lots of searches yourself and clicked on thousands of links to websites from companies of all sizes, from enterprise all the way down to one person, writing blog posts at their kitchen table. I talk about SEO a lot, and for this … Read more
Stop just giving away PDF’s – There is a better strategy If you’re currently uploading PDFs to your website, it’s time to reconsider this practice. While Google may index PDFs and display them in search results, there are several drawbacks to relying on them for SEO purposes. Limited Optimization: PDFs aren’t as easily optimized as … Read more
Content or Backlinks I am ftne asked about this. The question and even the dollar amount can vary, but essentially people are trying to get to the heart of “what is the best way to spend my SEO budget?” Now I can’t give a simplistic answer to such a vague question, because that would just … Read more
Your marketing strategy can never have too much content Do not listen to your friends are anyone else if they tell you you are producing too much or posting too often. As long as the quality of the information is good, keep doing it. Whether you run an ecommerce store or cater on the weekends, … Read more
How to optimize for organic search results As I go through this post, please keep in mind. I am not recommending you not to do SEO for your restaurant, just that you should not invest the time, energy and budget into trying to get your website to rank in Google and the other search engines. … Read more
The business of online stores In the ever-evolving environment of the internet, businesses are increasingly recognizing the importance of integrating e-commerce capabilities into their existing operations. This strategic shift not only enhances accessibility for customers but also unlocks new avenues for revenue generation and business growth. For those contemplating this transition or already in the … Read more
Understanding Google’s Evolution When people talk about toxic links, they are describing backlinks from other websites to pages on your website that have a negative effect on your rankings. In reality, this isn’t really a thing anymore and here is why. There was once a time when links were the ultimate currency of SEO. Every … Read more
Quality backlinks from high authority websites HARO (Help A Reporter Out) is one of the most well known and effective white hat SEO link building tools in the industry. Marketers often sign up with the best of intentions. After all, this platform sends out emails three times a day, five days a week and often … Read more
Here is a free content idea tool The marketing community has had a favorite online tool called Answer The Public. While this is a paid service, they do provide a free use and that is the feature I would like to focus on here. Sales people who work for agencies do not always have easy … Read more
Serp robot is a quick and easy SEO tool for checking results If you are a salesperson in a digital agency, you don’t always have access to the multiple tools that your entire marketing team has. What I’d like to show you today is a free SERP checker. SERPROBOT provides a free tool that immediately … Read more
A quick case study on HARO reporter requests Each weekday, HARO publishes 3 emails with requests from journalists and content creators from numerous publications. For those of us that are looking to be sources for these reporters, we wait with anticipation for these editions (this is how they label them) that go out every morning, … Read more
Just what are they and how do they get used If there is one term that gets thrown around more than any other in marketing it is the term keyword. The improper usage in everyday discussion will often cause me to grit my teeth. I do not fault people who genuinely do not know what … Read more
Updated blog since first published to include results at bottom. For the last few years I have been very frustrated with GoDaddy and their unwillingness to provide SSL certification to sites on a website at no or at least a reasonable fixed cost. The only option they had were paid SSL that you had to … Read more
Over time you will find a need to remove a URL on your website from Google’s search results. It can be for any number of reasons. But most often times it is because you accidentally indexed content that belonged behind a paywall. Or maybe a website has been hacked and numerous, useless URL’s have been … Read more
Just like any industry trade, marketing departments and agencies need tools. Luckily there is a wide variety to choose from online. Some SEO professionals have paid tools and often aren’t even sure why. Over the years we try them and collect them and once in a while review the company credit card and try to … Read more
Improve Ranking of Bubble Pages How do I make them appear on the first page? All of that trouble and to be so close. Such is the life of an affiliate marketer. When a page is close to driving traffic from achieving the top results of organic rankings, it can be frustrating when it is … Read more
Setting up your GMB Listing is the Key To Ranking for Local SEO To get started you need a Gmail account. Google My Business (GMB) is one of the easiest and fastest ways to tell Google the name of your business and ultimately about your website. This profile is free from Google and gives you … Read more
SEO and 301 Redirects You have launched the new website and over the last few days traffic has taken a nosedive. Your analytics looks like a graph from the Dow Jones on a very bad day. The web design firm assures you this always happens with a new website and that it will recover better … Read more
How To Increase Authority For Your Website Since search engines cannot determine on their own what a useful or quality search result is, they rely heavily on factors in addition to the actual written content on pages. While they crawl every page on the web that they can discover, they also find it useful to … Read more
Can I learn SEO on my own? If you are starting out and want a job in marketing, or have a small business and need to have a better understanding of how search engines work, then you should know that hands on practice is the easiest way to learn SEO. With the continually changing state … Read more
Whether a company gains a new partner or feels the need to rebrand themselves, many businesses from time to time choose to change their name and/or the domain of their website. While updating your website, marketing materials, and even the sign on your building can often be top of mind, some details for digital marketing … Read more
