Client – “Can you guarantee me first page rankings on Google for my website?” Me – “No, no I can’t.” Yes, it is difficult being a salesperson in digital marketing. SEO is the toughest because I cannot, and should not promise…anything. I stand before a prospect and I can give all of the reasoning in the world, … Read more Could be a Signal – Vague Confirmations from Google
Everyone has heard of Google Analytics. It is one of the best free online tools available. You add it to your site, and track the traffic to your pages. Now one of the lesser know free tools from Google is Search Console (formerly known as Webmaster Tools). When digital marketers meet to discuss the status … Read more If Your SEO Team is Talking about Analytics and Never Discusses Search Console, You May Have an Issue
When you launch a new website redesign launches, there can be all sorts of issues that occur for ranking and traffic. If thought through and well planned, these issues can usually be addressed ahead of time and perhaps even increase rankings when relaunched. But sometimes your website can suddenly experience drops for no apparent reason. … Read more Troubleshooting Website Ranking Issues
It is free It provides you the opportunity to show up near the top of page 1 on Google in a competitive market Believe it or not, it does not even require your business have a website to show up Google attempted to create a social media platform years ago to try and compete with … Read more Google My Business Is One Of The Biggest Missed Opportunities For Local Businesses
How Page Redirects Retain The SEO Value For Website Redesign You have launched the new website and over the last few days traffic has taken a nosedive. Your analytics looks like a graph from the Dow Jones on a very bad day. The web design firm assures you this always happens with a new website … Read more How Page Redirects Retain The SEO Value For Website Redesign
Agencies and internal marketing departments of companies have been managing brands in a similar manner since before the internet. Many digital marketers believe that since Google and other search engines came along, there is no need to market brands in the same way and all that it now takes is for that brand to be … Read more The Relationship Between Brand Names and SEO
Organic SEO (Search Engine Optimization) and Paid Search (Google Ads) are two different marketing efforts to produce the same goal: to have your website found in the SERP’s (search engine result pages). Deciding which one is better than the other really depends on the circumstance. Think of the two as boats. With Organic SEO, you … Read more Is Organic SEO Better than Paid Advertising?
Google states that most ranking factors fall into two categories for Search Engine Optimization; Content and Backlinks. Since search engines crawl every page on the web they can find, they found over the years it was useful to pick up other signals and information while they were categorizing this content. When a web page creates … Read more What is a Backlink
Optimizing Your Website For Google You may be a business owner in need of more leads, a college student wanting to learn more about Digital Marketing, or someone just trying to start out in the industry. Sooner or later, you asked yourself the question…where do I start learning SEO? The answer to that is simply; … Read more Optimizing Your Website For Google