Over the years I have sat down with thousands of businesses and conducted research with them to determine what marketing techniques they have been employing that have brought them success and together we have developed new strategic plans to increase their businesses moving forward. This experience in analysis has provided me with a great deal of insight for what works and what does not. I have provided these strategies to hundreds of my own clients and other businesses.
Many of my own clients have consistently been in the top of their markets and we have had extensive, ongoing business relationships that have lasted for years. We have been through many challenges together from algorithm changes to economic downturns.
There are no mysteries to SEO since all of the answers are already available online. My clients receive full transparency of the work they receive and there are no uncertainties about what tasks are being performed or why. Clients own each piece of intellectual property created on their behalf and all passwords are provided for any online profiles associated with their account.
How We Get Results For Our Clients
To be at the top of Google your website pages have to be relevant and considered to be good content.
Relevancy comes from research in knowing what people are searching for and providing it. Written words are important, but also visuals, documents, and sometimes simple tools, depending upon the circumstance. In working with clients, I research what the top competitors are providing and make websites a better resource. In doing so, I ensure that if a visitor lands on their page, they will find it more useful and informative than the others.
Getting the message across to search engines that your content is good, is paying attention to signals that Google uses to make these types of determinations. Backlinks are one of the strongest signals to Google and because of this, it is a big focus of mine.
There are limitless opportunities of websites that can link to yours, it just takes work and time to make it happen. Whether they are linking to you because of your brand name or because one of your blog posts was very informative, these links are the currency of the internet and can drive your website to the top of the search results faster than any other organic strategy.
Overall, I look at a website and its performance, the competing sites in the rankings and what keyword phrases you should be ranking for. Determining what it will take to achieve these results; whether it is more written content, backlinks, videos, improving site speed, is the secret to success.
Want to learn more about how my company can help your business rank better in search engines?