Client – “Can you guarantee me first page rankings on Google for my website?” Me – “No, no I can’t.” Yes, it is difficult being a salesperson in digital marketing. SEO is the toughest because I cannot, and should not promise…anything. I stand before a prospect and I can give all of …
Lessons Learned From Facebook Marketing If your entire marketing plan is dependent upon one way of being able to deliver leads to drive sales, sell product, whatever the case may be then you are holding your business hostage to other platforms. Years ago Facebook allowed business pages to show up …
Everyone has heard of Google Analytics. It is one of the best free online tools available. You add it to your site, and track the traffic to your pages. Now one of the lesser know free tools from Google is Search Console (formerly known as Webmaster Tools). When digital marketers …
Click and Mortar refers to the idea of having a physical store location(s) and also having a way for people to buy online. Smaller retail stores often think it is not worthwhile to have ecommerce on their website. This idea couldn’t be further from the truth. Setting Up an Online …
When you launch a new website redesign launches, there can be all sorts of issues that occur for ranking and traffic. If thought through and well planned, these issues can usually be addressed ahead of time and perhaps even increase rankings when relaunched. But sometimes your website can suddenly experience …
Since your Facebook business page is separate from your personal profile, it starts out with zero likes. So of course everyone asks how to quickly get lots of likes so the page does not appear so sad to visitors. Here is a quick and easy way to get people to …
When a downturn in the economy occurs, inevitably many people consider starting a small business. There can be many reasons for this from not being able to find that type of employment, not aking enough money to feeling trapped in their current job because other companies are not hiring. Sometimes …
There are literally hundreds and to some extent thousands of social media platforms online where you can promote your business. Social media accounts set up for your business can have a cumulative effect on building your SEO strength by establishing a stronger online presence. They are one of the easier …
If I were a teacher in a classroom and asked how much should be spent on marketing I would have to stop and ponder, then give the following answer, About 10 to 15 percent of revenue should be spent on marketing. That is the short answer. Easy, wrapped in a …
It is free It provides you the opportunity to show up near the top of page 1 on Google in a competitive market Believe it or not, it does not even require your business have a website to show up Google attempted to create a social media platform years ago …
