You Cannot Rely on Your Marketing Strategy to be One-Dimensional

Lessons Learned From Facebook Marketing If your entire marketing plan is dependent upon one way of being able to deliver leads to drive sales, sell product, whatever the case may be then you are holding your business hostage to other platforms. Years ago Facebook allowed business pages to show up …

If Your SEO Team is Talking about Analytics and Never Discusses Search Console, You May Have an Issue

Everyone has heard of Google Analytics. It is one of the best free online tools available. You add it to your site, and track the traffic to your pages. Now one of the lesser know free tools from Google is Search Console (formerly known as Webmaster Tools). When digital marketers …