If you are going to be in sales, you need to know the jargon To fully immerse yourself in sales it is useful to have a reference for some of the more common and lesser known terms in the industry. Whether you are in a sales meeting or around the water cooler, you are likely … Read more
Key Differences Whether your clients are targeting businesses or individual consumers, recognizing these differences can help you tailor strategies effectively. Let’s explore the nuances and strategic considerations for each. Audience and Relationship Building B2B (Business-to-Business): B2C (Business-to-Consumer): Decision-Making Process B2B: B2C: Sales Cycle B2B: B2C: Strategic Considerations for B2B and B2C Clients B2B Strategy Considerations … Read more
Enhance Your Strategy Creating a SWOT analysis is a strategic exercise that can help marketing agencies identify their own strengths, weaknesses, opportunities, and threats, as well as those of their clients. This tool is invaluable for crafting marketing strategies that align with business objectives. Let’s dive into how to effectively conduct one for your agency … Read more
