I’ve spent most of my career inside digital marketing, working with the teams and companies trying to figure out what actually moves the needle.
These days I work with some of the largest marketing organizations in the world. I help them understand how search works, where AI is changing it, and what that means for the programs they’re already running.
These days I work with some of the largest marketing organizations in the world. I help them understand how search works, where AI is changing it, and what that means for the programs they’re already running.
I started this because I kept having the same conversations. Smart people, big budgets, real pressure to perform and a lot of noise online making it harder to know what to focus on.
So I write about what I’m seeing. SEO, AEO, AI in marketing. What’s changing, what advice hasn’t caught up, and what I think is actually worth your attention.
Just someone who lives in this industry every day and wants to share what he knows.
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