YouTube and Social Media Video For Your Business
Nowadays there really is no excuse for a company not to be using video for their online marketing. Through the use of a quality cell phone and lots of online resources (many that are free), there is just no reason your business should not be using this giant marketing opportunity.
- Video interviews of owners or corporate officers allow to build trust and rapport with online consumers
- Simple recordings of machinery in operation or a step by step process of your system can engage consumer in 30 seconds, the way that text alone can have difficulty accomplishing
- A certain percentage of consumers prefer watching video to learn more that reading and seek out brands that provide this alternative medium
- Video can be passive and requires less effort on the part of the consumer
Over the years, consumers expectations of quality has lowered in exchange for more variety. Few people expect a small businesses to produce a high budget production and instead are satisfied with a quality 90 second recording. Even contrary to the old way of thinking, some consumers might see a slick video as a signal that you are expensive or not local.
YouTube, LinkedIn, Facebook, Vimeo and so many online platforms encourage businesses to upload video and the algorithms favor this media since that is what their audiences want.
Does it Help SEO to Have Videos on your Pages?
Search Engines are constantly refining their definition of a good user experience for their results. Breaking up huge blocks of text with images that help to define the content is a good example. Adding video to either recap or further explain a part within the individual paragraphs are always welcome.
Since the search result pages are continuously providing an increased amount of video on the first few pages of Google, it is just a good idea to embed videos within your website pages where appropriate. Do not however rely upon just adding video without content. That is just not good practice.