Setting up your Internet Marketing Goals
To properly measure the effects of your campaigns, we need to have some metrics against which the outcome can be analyzed. Different furniture companies and even different websites may have unique goals. Examples of goals may be:
- branding – create awareness about your website, certain product or services you have to offer,
- gain bigger market share – beat your competition and drive more customers to your business
- attract 10 000 new visitors
- gain 10 quality links from authoritative websites related to your business
- get 1,000 new list subscribers to your monthly newsletter
- rank on page one of Google for certain furniture related keywords
The possibilities are almost endless, it all depends on your website needs and expectations. Setting-up your goals and agreeing on objectives is one of the first steps any company should start out with. South Shore SEO will work with you and your team to set these goals and help you achieve your company initiatives.
Making a plan for the whole SEO campaign
Together we we will formulate a step by step approach outlining all the steps and processes for the whole campaign determining which processes are the most important and which ones can be done with little time and effort (if there are any like that). That will help us plan the time needed for each process and also help to possibly set a timeline for the project.
Make adjustments to the Strategy
After beginning the campaign realistic assessments can be made as to the effectiveness of the strategy as a whole. Metrics can be compared to help make decisions regarding whether further resources or time need to be devoted to problem issues or whether certain aspects of the campaign are achieving set goals and focus can be adjusted to other objectives.
Analyze the campaign results
At least once a month our team will meet with or have a conference call to discuss the analytics of the campaign and discuss goal achievements. We work together with your company as a partner to achieve the best possible results.
We go through a rigorous process in order to maximize your SEO strategy. By following best practices set out by the search engines, we can improve any campaign for your business. If you want an experienced partner working with your business in Quincy, give us a call. We’d be happy to provide you with a one hour website evaluation at no cost.
Located near Winston-Salem, NC, we provide in depth analysis for our clients and provide transparent and open communication in how we we help you to reach your goals.
Web Design for Furniture Stores
To have a strong online presence, you need to have a website for your furniture business. Eventually if someone wants to do business with you and your company, they will either initially or eventually want to look at your site. The problem that most home furnishing companies don’t realize is how many opportunities have been missed simply because they don’t have a website or that it is so poorly done that the consumer does not have confidence that the business would provide a worthy product.
What you first need is to have a well designed website that provides plenty of information for potential customers to learn about your products. The truth is that there really is no reason not to have a good looking website. So many designers around the world have developed websites that perform well and look great. All that is needed is a professional with the experience and knowledge to transform that pre-made template into your business website, just like the one you are reading right now. Yes, this was built on a template.
Some businesses on the other hand have more needs than others. Considerations such as branding, functionality and custom needs require websites to be built from scratch to fit these requirements. However, roughly 95% of the furniture business today can accomplish all that is needed by using a simple marketing website. A theme that can provide them with unlimited pages to talk about product, contact information, and various other items.
Realistically most businesses are just looking to be found by search engines and to provide information to potential customers when someone arrives at their site. Whether you are just starting out with a new business or looking to have your old website redesigned, this process is easy and will definitely be a benefit to your company for years to come.
The Importance of Google My Business Listings For Furniture Stores
Whether you have a furniture store, own a brand or are a manufacturer, you should claim a Google My Business (GMB) Listing. Quite frankly there is no reason not to. First off, it is one of the more effective ways to start establishing your business name online for searches.
If you have a retail location it is counterproductive not to claim it. Because whether you claim it or not, it will probably appear sooner or later and probably with incorrect information. So it is worth the time to set it up.
It conveys a lot of information to potential and existing customers. Since it is integrated with Maps, it will help people who are searching for Furniture Stores. So even if they don’t find your website, they can still find your business.
Benefits of GMB Listing for Retail Furniture Stores
Similar to a Facebook page or many other social media profiles, your Google My Business listing is at its core a social media profile. And so it also acts like one, with the added benefit of being integrated into Google’s search algorithm.
Search engines do their best to determine the intent of web pages and provide the best search results to the inquiry being made. This means that that they do not differentiate between you and Wikipedia. They have trouble deciphering that your furniture store page is an actual business.
With the Google Plus online profile, the information is hardwired (so to speak) in that they provide pre-populated categories and know that your furniture store is an actual business and this makes it easier for them to serve up your listing as a result because it makes it easier to connect your profile to consumer intent.
That being said, when you are setting up your profile, spend the time to fill out as much information as possible. List the hours, select multiple categories, give lengthy descriptions when possible describing the types of furniture you offer and even mention the shopping plaza where (if applicable).
Also, pay attention to your profile. Respond to reviews from customers, post new products and update photos. You’d be surprised at how Google will serve up results to your benefit. Since Google is always testing new features, there is always something new being added as a tool or a new way to display your offerings in results.