Often times, marketers talk about digital marketing and the benefits it can have on a business through increased sales. Although most everything done online can be tracked, most professional online marketers rarely make a strong detailed case in support of the contribution their work has made.
Often times online marketers are simply technical people without a strong marketing background. This is not a fault in the industry, just a statement. There are also many marketers that do not perform technical tasks well. That is why when you get a group of people with a combination of these abilities, a clear analysis can be created and results like this can be shared.
High Performing Pay Per Click Campaign
Solid Results of SEO and Digital Marketing Campaign
The above case studies are a result of strategy, technical know how and examples of real dollars. Many businesses spend a lot on doing their own work. This shows the dramatic improvement a professional team can have on vastly improving the performance of a campaign and getting far more results for the same dollars spent.
We all have one if not more. Somewhere we have been procrastinating on a project that has been sitting around for a while. Perhaps it is just an idea and a domain that you have had for a couple of years. Maybe you have been wanting to add ecommerce to your site or start your own Meetup group.
Whatever it is, pull it off your shelf and bring it with you on Tuesday. Let’s look at these projects and have everyone give recommendations of how viable it is and some immediate, easy steps to be taken to get it off the ground.
You know you have been looking for a reason to get it started and this is it. No more excuses. If it is digital, you will find it difficult to get access to people in the Triangle with more experience giving you free advice. It should be a lot of fun.
Among our members, it looks we have our very own SEO Hero. Patrick Stox has taken up the Wix challenge in his very own David and Goliath story.
Near the end of last year, Wix put out a contest to show how their platform was just as SEO friendly as any others out there. In doing so, they offered up a $50,000 prize for anyone who wanted to use a different platform. They declared their team would abide by Google Guidelines and beat any individual or team that wanted to enter as long as they played by the same guidelines.
If you think about it, we are talking about a huge organization and lots of marketing dollars so this should have been a runaway success for Wix. But with 7 days to go, it is not looking that way.
Patrick decided his strategy would be to analyze the entire contest and keep everyone up to date on the latest news. His blog has been a perfect case study in analyzing SEO and holding Wix’s feet to the fire and all of the other contestants.
We wish him luck and look forward to seeing him win. By the way, he has already publicly stated he is donating the winnings to charity. Check out his site and follow him on Twitter as he comes into the final stretch.
We’re super excited to announce special guest Jenny Halasz for tonight’s event. Jenny is a true expert who writes for many of the major search blogs and speaks at many of the industry conferences. She will be doing live audits coming up at SMX East in New York in September, but tonight is your chance to have her look at YOUR website. Jenny’s full bio is below.
Note: We are still looking for people who would like to have their website’s audited tonight. We give priority to those who attend live. We look forward to seeing everyone there.
Jenny Halasz is President and Founder of JLH Marketing, a marketing consulting firm focused on implementing technical website improvements and content marketing through SEO. She gives clients the insights needed to measure success through analytics and developing scalable acquisition strategies for clients through PPC.
Some of the clients Jenny has worked with include: SAP, Humana, NVIDIA, Motorola, CitiFinancial, HP, Private Health News, Guildery, and 9/11 Memorial & Museum.
Jenny writes a column (All Things SEO) for Search Engine Land, fields questions about SEO for Search Engine Journal’s Ask an SEO column, and is a contributing author for “SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization.” She is a search marketing instructor for ASPE, and has spoken at SMX, SES, Pubcon, Conversion Conference, Internet Summit, State of Search and other conferences. She lives in Raleigh, NC. Read more on or follow Jenny on Twitter @jennyhalasz.
Instead of starting out with a long preface, the answer is “yes”, backlinks are still important. I am always questioning people as to why they would think otherwise.
You may see articles on the latest Google update that is bound to catch lots of Black Hat SEO’s building links that they know are not in line with search engine guidelines, but no reliable publications are talking about backlinks going away. Being one of the strongest signals that Google has, they have no choice at this time but to rely upon them.
Believe me, if they didn’t have to, they would ignore them. So many Black hat tactics have been implemented over the years, it would be easier to look to other online factors and move backlinks down the scale of relevancy. But here they are and we in the industry need to be comfortable with them learn how to use them.