Are Backlinks Still Important?
Instead of starting out with a long preface, the answer is “yes”, backlinks are still important. I am always questioning people as to why they would think otherwise.
You may see articles on the latest Google update that is bound to catch lots of Black Hat SEO’s building links that they know are not in line with search engine guidelines, but no reliable publications are talking about backlinks going away. Being one of the strongest signals that Google has, they have no choice at this time but to rely upon them.
Believe me, if they didn’t have to, they would ignore them. So many Black hat tactics have been implemented over the years, it would be easier to look to other online factors and move backlinks down the scale of relevancy. But here they are and we in the industry need to be comfortable with them learn how to use them.